The first reason you should hire a professional lifestyle photographer is that the photos can help visually tell a story about your brand. You would want this because professional photography clearly conveys who you are and what your business is while offering your customers something that’s immediately recognizable as your brand. Plus, these photos are shareable for social media, which feeds into creating solid brand recognition.
I loved working with Lauren Tucker who owns An Organized Life for her website photos that also doubled as social media photos. She is a kickass mama who knows how to organize anything. Seriously, anything. She wanted photos that represented her brand and skillset to use so she can best authentically showcase her business on any online medium.
One of the big things you can do to give a business website a facelift is having professional photography done. Photos of the products being sold, lifestyle portraits of you and the staff, and anything that can boost the aesthetic and authenticity of the brand or product adds value to your business no matter the size. Hiring a professional lifestyle photographer is worth the upfront cost.
Another great reason to hire a photographer is that the photos elevate your professionalism. Having clear and creative photo designs demonstrates your business’s credibility. This results in a developed trust with your customers.
I worked with a friend who completely remodeled a Victorian and wanted to rent it out in Alameda. She wanted to hire a professional lifestyle photographer to showcase the updates and better represent her beautiful Victorian online and build trust with potential customers!
I’m sure you’ve seen a ton of photos on sites like Air BnB or Vrbo where the rental photos look like they were taken on a Nokia from the early 2000s. As a customer, I am more likely to rent the space with professional photos that show entire rooms in high resolution because I know what I am buying. The same principle applies to most businesses. Finding a photographer that will capture authentic photos for your business is a way to secure customer trust in the long run.
Hiring a professional lifestyle photographer like myself can really help your business thrive, so contact me and let’s chat about how we can bring out the best of your business visually!